We need to talk about the elephant in the room.
If you are researching Norse mythology, Viking history, or Asatru for a memorial, you have likely stumbled across something ugly. You may have seen ancient, sacred symbols—like the Othala rune or Thor’s Hammer—being used on flags or banners by hate groups and white supremacists.
It is a painful reality for those of us who love this history: The symbols of our ancestors have been weaponized.
At Viking Memorials, we believe silence is complicity. To honor the dead, we must be clear about where we stand. We stand with the vast, global community of Heathens Against Hate.
We believe that the "Old Ways" are for everyone. Here is why our memorials are—and always will be—inclusive.
1. The Misuse of History
The Vikings were many things—explorers, traders, warriors, and poets. But they were not the "pure" homogeneous society that modern hate groups fantasize about. They traveled the known world, trading with the Middle East, Asia, and across Europe. They admired strength, courage, and loyalty—traits that are found in the human spirit, not in a DNA test.
When modern hate groups (often identifying as "Folkish") co-opt symbols like the Tyr rune or the Valknut, they are twisting history to fit a modern political agenda of exclusion and fear.
We reject this. We refuse to let hate groups steal these powerful symbols of protection and memory.
2. Knowing the Difference: "Odinist" vs. "Inclusive Asatru"
Navigating the terminology can be confusing for a family just trying to plan a respectful service. Here is a quick guide to help you find safe, inclusive resources:
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Inclusive Heathenry / Asatru: Generally, groups identifying as "Inclusive Heathens" or organizations like The Troth believe that the Norse gods and traditions are open to anyone, regardless of race, ethnicity, or background. If you see a "Declaration 127" badge, it means they have explicitly denounced hate groups.
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"Folkish" or "Odinist": In the current landscape, terms like "Folkish" or "Odinism" are often red flags. These groups typically adhere to the belief that you must have white European ancestry to practice the faith. They exclude people based on genetics.
Our Stance: We align with the Universalist/Inclusive view. Whether you are tracing your genealogy to Norway or simply feel a spiritual call to the Aesir, you are welcome here.
3. Why Inclusivity Matters in Death
A memorial is a sacred act. It is about honoring the life and deeds of the person who has passed.
The Hávamál (the Sayings of the High One) tells us:
"Cattle die, kinsmen die, the self must also die; but the glory of the dead never dies, for the one who has earned a good name."
A "good name" is earned through honor, hospitality, and courage. It is not inherited through blood.
If we were to exclude families based on their background, we would be dishonoring the very values of hospitality and community that the Viking age celebrated.
4. Our Commitment to You
When you purchase a handcrafted urn or a memorial pendant from us, you can do so with the confidence that you are supporting a business that values dignity for all.
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We vet our suppliers and artisans to ensure they share our values.
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We actively moderate our community spaces to keep them free of hate speech.
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We donate a portion of our profits to organizations that fight discrimination.
To the families seeking a way to honor their loved one with the strength of the North: You belong here.
Our commitment is to help you create a Viking memorial that is honorable and inclusive. To start planning the details of your service, read our full guide: